The 5th annual recycled fashion and design initiative, Rock Me Again, which was established by Capsule Projects in association with Jameson in 2008, is currently underway. Since its inception, the initiative has been harnessing the creative energy of both established and rising talent in design and photography to edge the idea of responsible fashion consumption towards wider recognition, not to mention giving environmentally-friendly design an uncompromising fashion-forward image in the process.
This year the project kicks off with a competition open to all prototype designers to enter a design for the recycling bin that will be used to collect old garments. A total of 7 designs will be selected and each winning designer will receive a contribution of R1000 towards production cost. The bins will be stationed at selected vida e caffé stores in Cape Town, Johannesburg and Durban for the collection of old garments during the month of July 2012.
Rock Me Again, in association with Jameson, invites designers and artists countrywide to enter a competition to design an innovative, environmentally-friendly bin that will function as a recycling container for old garments at selected vida e caffé stores in Cape Town and Johannesburg. The old garments collected in the bins will be transformed into contemporary one-of-a-kind fashion items by a select group of fashion designers during the month of July 2012. The aim of this campaign is to encourage recycling and by so doing reduce the amount of old clothes going to landfills.
Design Entry Requirements
* design a functional bin (functional is a key requirement)
* bin can be round, square, rectangular or any other shape, but it must fit within a space measuring as follows:
1300mm (height) x 500 mm (width) x 450 mm (depth)
* in addition to recycled material, designs can incorporate any materials, although the main criteria is that the end product must be sturdy and light-weight.
* design must be cost effective
* design a bin for indoor use only
* functionality (is the design technically practical?) Can the bin comfortably hold up to 50 garments?
* innovation (does the design demonstrate creativity? Is it new and different? This could apply to the material used as
well as the overall bin design)
* aesthetics (has the designer demonstrated a sympathy for the material used and an awareness of form?
The 7 best entries will be selected by a panel of judges comprising members of Capsule Projects, VISI on-line, vida e caffé and Infidels Creative Representation Agency.
All entries will be submitted for consideration as finalists. Judges will select 7 designers who will each receive a financial contribution of R1000 towards production cost.
The bins will be unveiled at a press conference in Cape Town and will also form part of the Rock Me Again exhibition of recycled garments in Cape Town and Johannesburg during the month of August 2012. The winners of the bin design competition will be credited at all stages of the project.
Deadline for entries is 27 June 2012. Submit a design to firstname.lastname@example.org. Please include your name and contact details with your entry. Submit any queries to email@example.com