Raising the bar with scar!

Original band of outsiders, scar, has joined MAC Cosmetics as creative contributors to Capsule Projects’ Rock Me Again recycled fashion campaign that will be launched in October.

When scar opened its doors in Long Street, Cape Town in 1997, it was a time when cool, forward-looking young fashion designers started to set the underground cultural scene alight. Designers behind the labels David West, Coppelia, Alfalfa, Stiaan Louw, Once Bitten and Miss MoneyPenny were basically friends of the owners of scar. Giving them a space to showcase their talent seemed like a good idea and it was. Legendary parties followed (at the height of the electroclash scene, scar hosted Berlin-based DJ Miss Kittin at EVOL), that provided a hot, no-rules playground for the city’s young fashion rebels. In 2002, scar opened the hair division. Now based in Kloof Street, Cape Town, clothing is no longer part of scar and the parties are no longer a regular item on the agenda, but the hair salon is going strong. Capsule Projects spoke to business partners Andrew Guilfoyle and Jodi Marigold.

Partners in scar, Andrew Guilfoyle and Jodi Marigold

Photography Juan Voges

scar showcased some of the country’s most avant garde fashion designers when it opened in Long Street years ago. Do you miss that era?

scar opened at exactly the right time. It had its hey day and, thinking back - yes we miss it, but it’s also made scar what scar is today - and its very similar. Scar is scar first and foremost. We’ve had clothing, tattooing, make-up, hair, parties… its all under our scar umbrella. That era was something special (so glad that Lesley Aylward was there to document it. I was at a recent exhibition of his and his pics of Long Street/Cape Town from that era are amazing and awesome to revisit). His soon to be published book of pics is such a good representation of that era. I shopped at scar from the age of 17 - it was hands down the only place to bother buying clothes. I was a baby then and used to spend my whole allowance each time I went in. I fell in love with scar so long ago.

What made you decide to close the clothing side and to focus mainly on the hair salon?

Our hair business just grew so crazily… also, by the time we closed the clothing - shops like Misfit and others had opened too and the gap in that market was no longer there. Scar literally opened because the boys saw a need for designers (who were essentially friends) to showcase their work/talent. Once scar was opened, other underground shops opened …and by then we were doing great hair - clothing needs time and focus, others can do that now. We’ll always be doing something new - we like it that way, it keeps us exited.

The scar parties were legendary for their leftfield music, art and fashion take on nightlife culture. Tell us a little about the people who went to them and would you ever throw another party?

We throw them every now and then and the thing that’s great about them is that they always have some of the old crowd at them too… The people who went to them were the people that were our clients and friends then…so …those people are still around, just older (often wiser). The scar crowd is a mixed crowd - the familiar thread is that they are scarred. Everyone is always asking us to throw one, and we do, whenever we get to it. When Jeanne (Draper) was still around she used to run the parties with Andrew - she opened EVOL after a scar party we had there, it was basically a little sister business to scar.

What are your future plans for scar?

These are them. We don’t seem to need any - scar makes its own plans.

How do you relax after a busy week?

By doing as little as possible. Andrew has Cisko his beloved pit bull and I have Kevin my beloved ginger cat.

Jodie, what are your favourite blogs/websites?

I like lettersofnote and that new Cape Town blog: anotherdamnedfoodblog. I might look at those two - anything else, I see by chance. There are a million good ones and many millions of bad ones. I’m not a blog girl.

Andrew, who compiles the music for scar hair salon and could you share with us some of your top tunes, new or old?

We play what we know and love - I have a few clients who bring me music.

Jodi: Andrew has always had amazing music surrounding him, he has a wealth of great old tunes and very skilled at finding very cool new music.

Andrew’s top tunes:

New Order - Love Bizarre Triangle
Radiohead - The Bends (Dedicated to Michael Carr, early scar partner.)
The Cult - Sanctuary
Battles - Atlas
Editors - Spiders
Bangles - Manic Monday
Sisters of Mercy - Lucretia My Reflection

http://facebook.com/scarhair/


The Plastic Zeitgeist

We are walking on clouds! Brazil-based and ever forward-looking shoe brand, Melissa Plastic Dreams, has joined Capsule Projects’ Rock Me Again recycled fashion campaign, which will kick off in a few weeks’ time. The eco-aware company, renowned for its collaborations with design luminaries such as The Campana Brothers, Zaha Hadid and Vivienne Westwood, has also launched its very own art-and-culture-inspired magazine, titled Plastic Dreams. The magazine has thus far featured the likes of Agyness Deyn, Kate Moss, Vivienne Westwood and Alice Dellal, giving sustainable fashion a cool edge.

Plastic Dreams Magazine

Issue No 5

Experation Date: Never

Get to know the people who live, and dress, ahead of their time and make history with no past or future. They are forever of the now.”

The Time Is Now

Trends analysts foresee a more sustainable, creative and responsible future, while Brazil’s influence on the world expands.”

Vintage

The world’s best thrift stores.

Brazilian artist Vanessa Da Silva's drawings for Plastic Dreams Issue No 5.

Rock Me Again, Girl.

Katerina Muratkina, a 22-year-old model from Kazan, Russia, will be leading the campaign for Rock Me Again 2011. Represented in South Africa by M1 Management, she arrived in Cape Town just over two months ago. Capsule Projects met her for a cup of tea, during which time she chatted about music, film, and forensic labs.

Katerina Muratkina

Photography Trevor Mitchell

When did you arrive in Cape Town?

26 June 2011

Who do you miss the most when you’re away from home?

Mom… and Mom’s food! She’s a very good cook.

How do you relax in Cape Town?

I like to look at the sea and inhale the sea air.

What’s your favourite city in the world?

Moskow. The city is big and fast. Many, many people living fast, I love it!

At Capsule Projects we love music. What’s your favourite music?

Muse

Have you attended any music concerts recently?

In May 2011 I saw Muse at the Olympiski Arena in Moskow. I was in the first row, amazing!

What’s your favourite magazine?

French ELLE

What’s your favourite blog or website?

Vkontakte, the Russian version of Facebook. Also models.com for work purposes.

Other than modelling, what else would you have liked to do?

I finished university, where I studied chemistry. I would love to work in a forensic lab.

What’s your favourite drink when you are out in the club?

Tequila! I don’t like vodka even though I’m from Russia.

Katerina will be photographed for the campaign by Mark Serra.


The Logo Rocks

Rock Me Again 2011 Logo

Designer Simon Berndt, One Horse Town

Designed by Simon Berndt at One Horse Town, the Rock Me Again 2011 logo nods towards the punk-style graffiti scrawl of the late Stephen Sprouse, who was a key figure in the dynamic fashion/art/music mix of downtown New York in the 1980s. Since Simon’s other great love is rock music, we asked him to share his 10 greatest rock songs with us. Here they are, in no particular order:

Jimi Hendrix / Bob Dylan – All Along theWatch Tower (Hendrix Version)
Bob Dylan - Spanish Harlem Incident
Guns ‘n Roses / Bob Dylan – Knocking on Heaven’s Door (GnR Version)
Pink Floyd – Wish You Were Here
The Cramps – Route 66
The Doors – Five to One
The Gun Club – Fire of Love
The Kills – Wait
Rolling Stones – Dead Flowers
Neil Young – Hey Hey, My My


Touch Designer Wood

When Capsule Projects conceived the Rock Me Again campaign in 2008, the idea was to demonstrate that the terms sustainable fashion and cutting-edge design were no longer mutually exclusive. The beautifully designed wooden watches made by WeWOOD, the product that Michael Rowlinson and business partner Leon Gazet Du Chattelier are bringing into South Africa, fits in well with the campaign’s mission to promote style with substance. Emerging out of Florence, Italy, the time pieces are crafted with 100% natural wood. At once stylish and avant-garde, some of the WeWOOD pieces (there are 11 different models) will be used in the Rock Me Again photo shoots. Capsule Projects asked Michael Rowlinson a few questions.

Michael Rowlinson and Leon Gazet Du Chattelier

Photography Alexia Webster

People are becoming increasingly aware of the environment and try to make their lifestyle more sustainable. Do you think that design has discovered a new sense of purpose?

I feel it is more that people are seeing the benefit in using and promoting certain materials such as wood, rather than design having a new sense of purpose. The purpose of good design hasn’t changed, rather the need to be conscious about the effect of that design on the environment has increased – which I suppose indirectly does lead back to giving design a new sense of purpose. So probably so!

How many of your friends will make a purchase decision based on a product’s ethical values?

People endlessly criticize the work place standards and ‘sweatshop’ mentality of the East, but the sad reality is that the majority of the technology and clothing that we use are made in China. So many products that are ‘essential’ in our lives – such as a smart phone – are only made in China – and so there is little alternative to avoid the purchase. And people will buy those goods because necessity trumps the products ethical values. But when there is a product alternative that has a clear ethical benefit or value, it will no doubt swing the majority of my friends even if it is slightly more expensive.

WeWOOD also plant trees. How does this fit in with your business of selling watches?

Part of the global philosophy of WeWOOD is to increase the demand of wood, and through that increase the supply of wood through sustainable forests. If we do not use wood, there will be no need for sustainable forests and that will decrease the number of trees planted! So when someone buys a 100% wooden watch from WeWOOD, it is nice for them to know that a tree has been planted increasing the cycle of sustainability…

What is WeWOOD’s contribution to the Rock Me Again project?

WeWOOD Watches have committed to involvement in the Rock Me Again Project and in return have pledged to plant trees for the clothes donated by the public.

Rock Me Again has always been influenced by music. What’s your favourite music and music artists?

We are into a lot of indie music here at WeWOOD. Niche product means niche music! We actually have the ‘WeWOOD Friday Afternoon Awesome Music Moment’ on Twitter where we feature videos from the likes of Edward Sharpe and The Magnetic Zeros, The National, The Kills, Interpol, The Naked and Famous – you get the vibe…

Are there any interesting blogs or sites that you follow and won’t mind sharing with us?

We like to keep a watch on independent online stores overseas to spot any trends. A good one: http://prime135.com

Besides watches, are there any other products that you are keeping an eye on?

We have just received our first shipment of wooden sunglasses handmade in Paris, France. The brand is called ‘Waiting For The Sun’ – and the entire range is ridiculously awesome! We are currently displaying them at the WeWOOD Store at 208 Albert Rd, Woodstock.

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